Boulder, CO (2 August, 2005) -- A critical component of success in the business marketplace is creating and maintaining both a strong online and offline presence. Yet most businesses have found out the hard way that simply establishing a web site doesn’t mean customers will find you: and if they can’t find you, they can’t purchase your products or services.

To help business owners think like an online entrepreneur and enhance their “findability” on the Web, Alpha Book is pleased to introduce The Complete Idiot’s Guide to Growing Your Business with Google® (ISBN: 1-59257-396-7, $19.95) by Dave Taylor. Google is the world’s largest and most popular search engine, and a critical ally to building an online business. This comprehensive guide teaches readers how to establish a strong online presence and utilize the Google tools to create a measureable business advantage. The book teaches readers how to think and respond like a successful online entrepreneur by guiding them through the process of learning how Google® works, why it is the market leader, how to identify what is and isn’t working with an existing website, and how to change and improve things to grow the business online

Written in an engaging and easy-to-understand style, The Complete Idiot’s Guide to Growing Your Business with Google is perfect for business people and entrepreneurs who are not online savvy. It provides an invaluable overview of how search engines, web sites, ad services, and blogs all work together to build a business into a market leader. Appropriate for all sizes and types of businesses, the book teaches readers how to establish and build credibility in the marketplace and leverage it into market leadership. Expert author Dave Taylor, a leader in the Internet sector for some 25 years, provides detailed explanations of how customers use Google to find businesses and products and covers the risks and rewards of paying for Adwords and Adsense or offering affiliate programs to increase traffic to a website, among many other important topics.

The book provides expert tips and tools to help readers identify their core business and how they compare with the competition, and includes an extensive checklist of smart strategies for expanding the business’s online presence. Taylor explains the critical importance of content and how blogs (business web logs) can help a business stand out from the crowd. He also includes critical information on exactly what not to do to improve a web site’s findability and how to avoid scams and misleading tricks.

The Foreword by entrepreneurial expert Guy Kawasaki and testimonials by such business luminaries as Tom Peters, Chris Pirillo, Robert Scoble and Nick Usborne affirm that this new book is destined to be a must-read title for online entrepreneurs. As business blogging expert Debbie Weil says, “The most intelligent book I’ve seen on how to leverage the power of Google for your own business. Focus on findability, follow Dave’s insightful tips on content, and you’ll win!”

About the author:

Dave Taylor has been involved with the Internet since 1980. He has founded four startup companies, focused on shopping, auctions, and site traffic analysis. He has a Masters in Education, a Masters in Business Administration, and he teaches business and technology classes for the University of Colorado, Boulder. A prolific author, he has been published more than a thousand times, and sold more than 750,000 books, including Creating Cool Web Sites and the best-sellers Wicked Cool Shell Scripts, Learning Unix for Mac OS X Tiger, and Sams Teach Yourself Unix in 24 Hours. A popular public speaker, Dave also maintains the popular blogs, The Intuitive Business Blog and Ask Dave Taylor.

The Complete Idiot’s Guide to Growing Your Business with Google
Penguin/Alpha Books
ISBN: 1-59257-396-7, $19.95
Author: Dave Taylor