In This Chapter

• Copyright law and fighting content thieves
• Acquiring content for your site
• Syndicating your own content
• Publishing your own email newsletter
• Establishing content-based stores

Content should be the cornerstone of your website, but you don't have to create it all yourself. There's more than one way to identify and acquire quality articles, columns, Q&A, and other material. This chapter explores different ways to find content for your site, and also consider different ways that you can leverage your own unique content on other websites in a mutually beneficial manner.

Whatever methods you use, the goal is that most of your articles and material should become evergreen content, content that will be just as interesting to your visitors a year from now. Too many websites create highly topical material that can be interesting to read this week, but ends up being adding little value to the website over the course of time.

Tip: Just as evergreen trees never lose their leaves, evergreen content is material that will be as relevant in a year as it is today. A website with evergreen content becomes a resource for industry and customers alike.