One of Steve Jobs�s most quotable lines is, �There must be a better way.� He was, of course, referring to a better way of interacting with a personal computer.

Steve�s line is applicable time and again to the game-changing impact of Google:

• There must be a better way to advertise my goods and services.
• There must be a better way search for information.
• There must be a better way to use the Internet as a marketing weapon.
• There must be a better way to use Google to grow my business.

This book explains these better ways, and it does this in such an insanely great manner that I felt compelled to get off my complacent butt and write this foreword for Dave.

This book is not a simple compilation of tips and tricks. Instead, it provides two of the most important things you can get from a book:

• A conceptual framework that shows you how to holistically approach, analyze, and alter your business to increase sales. Call this �doing the right thing.�

• A down-and-dirty tactical approach to optimizing a dozen little things in your business and on your web site that differentiates you from your competition. Call this �doing it the right way.�

I disagree with only one aspect of the book: the title. The Complete Idiot�s Guide� is totally inaccurate because the idiot is the person who doesn�t read this book, not the one who does.

Guy Kawasaki
Managing director, Garage Technology Ventures
Author of The Art of the Start