One of Steve Jobs’s most quotable lines is, “There must be a better way.” He was, of course, referring to a better way of interacting with a personal computer.

Steve’s line is applicable time and again to the game-changing impact of Google:

• There must be a better way to advertise my goods and services.
• There must be a better way search for information.
• There must be a better way to use the Internet as a marketing weapon.
• There must be a better way to use Google to grow my business.

This book explains these better ways, and it does this in such an insanely great manner that I felt compelled to get off my complacent butt and write this foreword for Dave.

This book is not a simple compilation of tips and tricks. Instead, it provides two of the most important things you can get from a book:

• A conceptual framework that shows you how to holistically approach, analyze, and alter your business to increase sales. Call this “doing the right thing.”

• A down-and-dirty tactical approach to optimizing a dozen little things in your business and on your web site that differentiates you from your competition. Call this “doing it the right way.”

I disagree with only one aspect of the book: the title. The Complete Idiot’s Guide… is totally inaccurate because the idiot is the person who doesn’t read this book, not the one who does.

Guy Kawasaki
Managing director, Garage Technology Ventures
Author of The Art of the Start