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Growing Your Business With Google
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Bill Gates: The Age of Software-Powered CommunicationsAmong the ridiculously large number of different mailing lists I receive, I'm on an interesting one from Microsoft (Nasdaq: MSFT), executive communiques from Bill Gates himself. Well, most likely, memos from someone who works for Bill and composes these ridiculously long missives. Nonetheless, just like having a ghost-blogger, I think it's fair to assume that these messages represent the thoughts and opinions of one of the richest and most successful software entrepreneurs in the world. From a Google (Nasdaq: GOOG) perspective, I find these interesting because they suggest how Microsoft corporation is thinking about the Internet and the rise of search engines: remember that Google has also been pushing aggressively towards creating a Web-based competitor to Microsoft Office, which, along with Windows itself (and the stalled-out Vista), is the core revenue stream for the corporation. Anyway, here's what Bill had to say... If you've been in the work force for 20 years or more, you can remember a time when the pace of business-and life in general-was quite a bit slower than it is today. Back then we read newspapers and magazines and watched the network news to stay informed. Faxes were just becoming a common way to share written business information. A phone call might elicit a busy signal or no one would answer at all. In those days, no one expected to send documents to coworkers on the other side of the globe instantly, collaborate in real-time with colleagues in distant cities, or share photographs the very day they were taken. These and similar advances have delivered remarkable results. The ability to access and share information instantly and communicate in ways that transcend the boundaries of time and distance has given rise to an era of unprecedented productivity and innovation that has created new economic opportunities for hundreds of millions of people around the world and paved the way for global economic growth that is unparalleled in human history. But few people would argue that there is no room for improvement. Although we have once-unimaginable access to people and information, we struggle today to keep track of emails and phone calls across multiple inboxes, devices, and phone numbers; to remember a growing number of passwords; and to synchronize contacts, appointments, and data between desktop PCs and mobile devices. The fact is that the proliferation of communications options has become a burden that often makes it more difficult to reach people than it used to be, rather than easier. In 2006, I wrote about how unified communications innovations were already beginning to transform the way we communicate at work. Because you are a subscriber to executive emails from Microsoft, I want to provide you with an update on the progress we're making toward achieving our vision for unified communications. I also want to share my thoughts on how rapid advances in hardware, networks, and the software that powers them are laying the foundation for groundbreaking innovations in communications technology. These innovations will revolutionize the way we share information and experiences with the people who are important to us at work and at home, and help make it possible to put the power of digital technology in the hands of billions of people around the globe who have yet to reap the benefits of the knowledge economy. There's quite a bit more to this memo, but that gives you a flavor of the latest bit of strategic corporation positioning from Redmond. The reason for all this chatter from Microsoft is evident as you dig further into the communique: "Today in San Francisco, Microsoft is launching the next wave of enterprise VoIP and unified communications products for business. Among the products we'll launch are Microsoft Office Communications Server 2007 and Microsoft Office Communicator 2007, which bring together a broad range of communications options including voice, instant messaging, and video into a single, consistent experience."In essence, while Google is pushing into the computer side of the office and Apple is pushing into the mobile side of things with its extraordinarily successful iPhone product, Microsoft is trying to grab the switchboard and office phone with these new tools. What do you think? Is Microsoft barking up the wrong tree here, trying to elbow into the rather old-fashioned world of office telephony, or do they have the proverbial ace up their sleeve?
Category: Search Engine News
(Article #7633)
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New Wordpress release, a must-have for security and features Google Friends Newsletter for April, 2006 What's your opinion of these blogs? Crafting the Ideal Business Blog Comment Strategy Come up to speed on Business Blogging @ The Blog Business Summit Google Q&A AdSense moving to video ads? Should I integrate AdSense in my site design? Does domain name affect search engine ranking? Why don't I rank highly for all relevant searches? Stuck in the Google sandbox or delisted? Coming soon: Google Shopping? Can I add new Web sites to my Google AdSense account? How to read Google AdSense reports Can I have AdSense and other Ads on my site simultaneously? Does AdSense for Search pay less than AdSense for Content? How do I target AdWords to specific Web sites? Can DNS changes affect your Search Engine Results Placement? Google AdSense adds "Advertise on this site"? Exactly what does Google PageRank mean? Does Googlebot visit more often because of my blog? How do I optimize my Web site for a specific key word? How much do I need to bid on Google AdWords for keywords? Why Text Links are Better than Graphic Links Does Google Consider My Site a Link Farm? What's New at Google? Paid for SEO but I still have PageRank 0? Growing Your Business Welcome, Entrepreneur! Join me in Chicago for the System Seminar and learn even more about Internet marketing Learn about business writing with a free ebook Announcing the Growing Your Business with Google workshop! How to Get Started with Google AdSense How quickly should companies respond to customer email? LinkedIn + BusinessWeek poll = connection spam? Tips for getting more traffic to your blog Search Engine Friendly, or Easy Navigation? The Table of Contents Inside The Book Foreword, by Guy Kawasaki Introduction to the Book Increasing Your Business Visibility (chapter 1) The Benefits of Increasing Your Visibility (Chapter 2) What Is Google Anyway? (Chapter 3) Learning about Google Search (Chapter 4) Disassembling the Google Search Engine (Chapter 5) What's Your Core Business? (Chapter 6) Living in an Online World (Chapter 7) Your Business Website (Chapter 8) Assessing Your Competitors (Chapter 9) Keeping Track of Customers (Chapter 10) The Basics of Building A Good Business Site (Chapter 11) Developing Online and Offline Content (Chapter 12) Stretching Your Marketing Dollars (Chapter 13) Secrets of the Online Marketing Masters (Chapter 14) Content, Content, Content! (Chapter 15) Becoming a More Popular Site (Chapter 16) Becoming an Online Expert (Chapter 17) Advertising Your Business with Google AdWords (Chapter 18) Making Money with Google AdSense (Chapter 19) The Advantages of Affiliate Programs (Chapter 20) Avoiding Dumb Online Promotional Mistakes (Chapter 21) Growing and Expanding Your Content (Chapter 22) The Future of Findability (Chapter 23) Reviews and Testimonials Falesa Adkins says... Mark McGuinness says... Holli says... NetworkWorld's James Gaskin says... Craig Swanson says... Andrew Sikorski says... David Teten says... Dan Janal says... Robin Stavisky says... Skip Uldriks says... Don Bell says... Vincent Wright says... Andrew Goodman says... Denise O'Berry says... Thomas Duff Says... Kevin Farnham says... David Karlins says... Tom Peters says... Janet Attard says... Jim Sterne says... Gregg Stebben says... Nick Usborne says... Robert Scoble says... Chris Pirillo says... Rajesh Setty says... Brad Fallon says... Bill French says... Debbie Weil says... Andy Mindel says... Andrew Goodman says... Initial "Growing Your Business with Google" Press Release Search Engine News Bill Gates: The Age of Software-Powered Communications Google Friends Newsletter - April 2007 Beta announcement of Google AdSense Referrals Enabling Secure Anywhere Access in a Connected World Google Friends Newsletter Google Launches Hosted Communications Services AdWords now has fraud analysis accessible to advertisers Google doesn't support click fraud. But isn't that obvious? Welcome to Google's online payment system, Google Checkout Google now offers Ad Scheduling for AdWords AdSense click fraud done by robots? AdSense: Google's Hidden Payroll Fun new Google service: Movie info Google agrees to pay $90 mln in click fraud suit Latest news from Google: Google Friends Newsletter Nofollow: Another salvo in the Spam Wars Google Toolbar Gets Personal Yahoo Search redesign scheduled? Note from the Google AdSense Team What's the future of Pay Per Click (PPC) advertising? New Google AdWords Keyword System Released Updates for Readers Blogging for Search Engine Results Why does advertising site Chitika audit commission payments? Google Adsense Update: Section Targeting Understanding "link:" results (book errata)
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